{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Survival of the Data-Fittest: Win the Retention Race in Modern Banking","description":"What if the secret to member retention isn\u2019t more data\u2014but better use of it? In this live episode of Banking on Experience, we tackle one of the biggest challenges facing credit unions today: keeping Members engaged in an era of limitless options and vanishing loyalty. You\u2019ll learn: Why 44% of new accounts go inactive within a year\u2014and how to reverse it The high cost of fake personalization Real-world tactics that combine human connection and AI-powered insights How a Detroit Lions-themed CD campaign turned into a member engagement machine Why you don\u2019t need a data warehouse to start making data-driven decisions If you care about member relationships, operational efficiency, or turning data into action\u2014this one\u2019s for you. Our expert panel brings real-world strategies to the table: Brad Shafton, SVP of Digital & IT at Magnifi Financial, shares how his team creates hyper-personalized member experiences that actually drive retention. Emily Sutton, Director of Marketing at Community Financial CU, reveals how creativity, community, and data came together to power a wildly successful Lions-themed CD campaign. Mitch Rutledge, CEO & Co-founder of Vertice AI, breaks down how to ditch siloed data and start delivering smarter, faster member engagement\u2014without waiting years to unify every system. These aren\u2019t theorists\u2014they\u2019re operators inside credit unions getting real results. Here\u2019s how they do it. Tune in and take notes.   ","author_name":"Banking on Experience powered by BUSINESSNEXT","author_url":"https:\/\/crmnext.us\/resources\/podcast\/","html":"