{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#170: Greg &amp; Colt Rollett (The Brolletts) - Building Brands, Sunglass Empires &amp; Content Momentum","description":"We\u2019re back and we\u2019re kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg\u2019s 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they\u2019ve launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building\u2014one piece of content at a time. \ud83c\udfa7 What You\u2019ll Learn:   How Greg introduced Chris to digital marketing (back in the street-team email sign-up days)   The origin of The Brolletts podcast + how they\u2019ve built a media brand with 250k+ video views   The \u201cbaseball content\u201d strategy that anyone\u2014from bands to businesses\u2014can replicate   Why more artists and athletes should start podcasts (even if you're only 12)   Content formats, short-form hacks, and how AI is making all of it easier   The &quot;shoot your shot&quot; mindset: how Colt lands big-name podcast guests with cold DMs   Guerrilla marketing lessons from the past\u2014and how they\u2019re still relevant today   Why consistency and speed of implementation win in content creation   \ud83d\udd25 Plus: Hear how Colt\u2019s hustle landed their sunglasses on viral baseball players, and why Greg believes every musician, creator, and student should be documenting the journey now\u2014not later. \ud83c\udfaf Whether you're an artist trying to grow your fanbase, a parent raising a future creative, or just want to get better at content, this episode delivers gold.  \ud83c\udfa5 Watch The Brolletts Podcast: https:\/\/www.youtube.com\/@thebrolletts8253 \ud83d\udd76\ufe0f Check Out Their Sunglass Brand: https:\/\/areteshades.com\/&amp;nbsp; \ud83d\udcec Join the Patreon Bonus Segment on Distribution: https:\/\/www.patreon.com\/c\/makingitacademy&amp;nbsp;  &amp;nbsp; ","author_name":"Making It with Chris G.","author_url":"http:\/\/makingitwithchrisg.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36720795\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36720795"}