{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Organic Social Still Works (And How Brevit\u0113 Uses It To Drive Sales) With Dylan Kim ","description":"Dylan Kim is the Co-founder and Head of Marketing at Brevit\u0113, a DTC backpack brand for creators, photographers, and commuters. Founded in 2014 by Dylan and his brothers, Brevit\u0113 creates premium everyday bags that fit both camera gear and daily essentials. Under Dylan's marketing leadership, the brand has cultivated a substantial social media following, notably achieving over 2.5 million followers across platforms like TikTok, YouTube, and Instagram. Dylan has also been recognized on Forbes' 30 Under 30 list in the retail and ecommerce category. In this episode\u2026 Despite the promise of social media virality, sustaining growth through unpaid content remains elusive for many ecommerce brands. Brevit\u0113, a DTC backpack brand, has cracked the code, amassing a staggering 2.5 million followers across various platforms. What unique strategies did they employ to harness the power of organic social media and navigate challenges like rising acquisition costs? The Co-founder of Brevit\u0113, Dylan Kim, a seasoned marketing strategist with a proven track record in scaling consumer brands, outlines how his team leveraged short-form video to scale a DTC brand\u2019s social audience to over 2.5 million. Dylan emphasizes starting with a brand-led strategy rather than delegating social media to entry-level staff, ensuring content reflects the company\u2019s core message. He recommends consistent experimentation with a learning mindset, using tools like GA4 and post-purchase surveys to evaluate performance. Balancing content variety with purposeful iteration \u2014 rather than chasing trends or volume for its own sake \u2014 can help you engage your target audience.  In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Dylan Kim, Co-founder and Head of Marketing for Brevit\u0113, about building a massive organic social presence. Dylan discusses using TikTok to spark viral growth, creating data-backed video strategies, and integrating brand storytelling into short-form content. He also explores attribution tools, platform-specific insights, and the importance of learning from every post. ","author_name":"Minds of Ecommerce","author_url":"http:\/\/www.mindsofecommerce.com","html":"