{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 402 - Fix Your Prices, Fix Your Pet Business: Dom's No BS Guide to Charging More","description":"Are you unknowingly sabotaging your profits with outdated pricing? What\u2019s the real cost of keeping your fees just a little higher than your competitors\u2019? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the \u201csecond most expensive\u201d is no badge of honour. If anything it keeps you poor.. You\u2019ll also hear about a facility that tripled their solo dog fees after a coaching call, and another that was overrun with clients (and inquiries) because they refused to dampen demand with a price increase. There\u2019s also a reality check about market conditions - and why you shouldn\u2019t let fear-mongering headlines shape your pricing decisions.. Tune in to discover: If You\u2019re Full, You\u2019ve Got Pricing Power \u2013 When things are going well in your business, that\u2019s the time to put your foot on the gas and make it even better! 25 Cents More ISN'T Premium \u2013 Being barely above the competition still keeps you in the mud; make it clear to the customer who\u2019s best. Stop Pricing for Pain-in-the-Ass Clients \u2013 Build your model for the future, not the customer who complains the most. Your Fears Are Fiction \u2013 Most objections to raising prices are imaginary, and rooted in the owner\u2019s insecurity. Money Follows the Bold \u2013 Experts, specialists, and standouts get paid the big bucks, generalists and people pleasers scrape by. Period. Pricing isn't just about numbers number, it's about mindset, confidence and being able to fund your business dreams.  Fix your pricing, and everything else gets easier. Want help doing it? Head to www.petbusinessmarketing.com\/diamond.  If you\u2019re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now ","author_name":"The Poodle to Pitbull Pet Business Podcast","author_url":"http:\/\/poodletopitbullpetbusinesspodcast.libsyn.com\/website","html":"