{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Harnessing The Power Of Small To Create Global Impact With Masami Sato","description":"Brian chats with Masami Sato, founder and CEO of B1G1 (Buy1GIVE1), a Certified B Corporation that empowers businesses to make giving an inherent part of every business transaction. As an experienced social entrepreneur and speaker, Masami champions the "Power of Small" -- the belief that even the smallest acts of giving, when done consistently and collectively, can create meaningful change. In this episode, Masami shares how her entrepreneurial spirit drove her to create B1G1 and how staying rooted in her mission helped her build a business that supports more than 450 high-impact projects across 50 countries. Episode Highlights Mission-driven businesses keep showing up for their purpose. Masami believes that every founder can start a business with an idea to solve a particular challenge or address an opportunity. However, mission-driven businesses stay committed to their original purpose over time. \u201cMission-driven businesses continue to show up and make decisions based on that original mission, rather than getting sidetracked by all other things,\u201d Masami said. A strong mission can\u2019t be replaced. Today\u2019s entrepreneurs have a unique opportunity to lead with their mission, according to Masami, since it\u2019s one part of the business that can\u2019t be replicated or automated by AI. The mission is also what attracts aligned customers, team members, and partners to the company. \u201cMission is the part that cannot be replaced by other things,\u201d Masami said. \u201cThat\u2019s where the greatest opportunity lies.\u201d Start small and build a consistent impact. Masami\u2019s mission for B1G1 actually started as a question: What if every time business is done, something great happens to create a better world collectively? As the owner of a food company at the time, Masami\u2019s answer was to donate one meal for every meal she sold. That small act grew into a much larger business idea and led Masami to create a platform of impact-driven business entrepreneurs who integrate impact and kindness into their everyday business actions. \u201cWe realized that there is opportunity for other businesses like us,\u201d Masami said. \u201cOver the last nearly 18 years, businesses working with us have created more than 365 million impacts in the world.\u201d Letting go is different than giving up. Masami shared her powerful story of resilience, including starting a business while raising a newborn, navigating financial hardship, and even giving birth to her second child in her commercial kitchen sink. Her turning point came when she chose to let go of her growing food business in order to fully commit to B1G1. \u201cLetting go and giving up are different things,\u201d she said. \u201cI decided to sell our business and put everything into this idea to start the B1G1 enterprise.\u201d Resources + Links Ashlee Sang: Website, LinkedIn, X B1G1:  Website, Instagram, Facebook, LinkedIn, X, YouTube Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast  Brian Thompson, JD\/CFP, is a tax attorney and Certified Financial Planner\u00ae who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"