{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Employer Branding Strategy That Worked","description":"In this episode of The Talent Tango, Amir sits down with Caitlin Kamm, Director of People Growth at Envoy, to unpack a real-world employer branding initiative tailored specifically for engineering talent. Caitlin walks through how her team developed a laser-focused EVP to support a return-to-office mandate\u2014balancing culture, candidate persona, and business needs. From strategy to stakeholder alignment to creative execution, it\u2019s a playbook for anyone in talent roles grappling with attracting high-caliber candidates in a hybrid world.  \ud83d\udca1 Key Takeaways:   Start with specificity: Crafting an employer brand around a targeted persona\u2014like engineers\u2014yields clearer messaging and stronger impact.   Authenticity over perks: The EVP focused on purpose, innovation, and collaboration, deliberately leaving out compensation and benefits.   Match the medium to the message: They pivoted from real employee footage to an animated video to better reflect Envoy\u2019s brand and voice.   Metrics with context: A 5% increase in offer acceptance was a win\u2014but measuring deeper attribution requires embedding branding assets across the candidate journey.    \u23f1\ufe0f Timestamped Highlights:   00:00 \u2013 Intro to Caitlin and episode scope   01:01 \u2013 Defining employer branding at Envoy   03:02 \u2013 Aligning brand with return-to-office policy   07:24 \u2013 Why engineers were the initial focus   10:07 \u2013 Communicating the 'why' of coming to the office   12:55 \u2013 Making intentional branding choices   14:24 \u2013 Measuring success: acceptance rates and Q1 plans   17:01 \u2013 Applying a product mindset to employer branding   19:56 \u2013 Lessons learned and the power of anchoring to the ideal candidate persona    \ud83d\udcac Quote to Highlight: &quot;You have to treat the soft stuff like the hard stuff\u2014when you bring rigor to planning and persona targeting, the strategy actually sticks.&quot; \u2014 Caitlin Kamm ","author_name":"The Talent Tango","author_url":"http:\/\/www.elevano.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36660780\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188629540"}