{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 23: The Secret to Scaling Your Med Spa\u2014Client Retention Over Client Acquisition","description":"\ud83c\udf99\ufe0f Episode 23: The Secret to Scaling Your Med Spa\u2014Client Retention Over Client Acquisition Host: Kayla Petrasek Category: Medical Aesthetics, Business Growth, Marketing Strategy  EPISODE SUMMARY In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability. You\u2019ll learn how to reactivate dormant clients, design personalized re-engagement campaigns, and shift your focus from &quot;more new leads&quot; to &quot;more lifetime value.&quot; Kayla also introduces her Aesthetic MBA program, a 12-week roadmap designed to equip clinic owners and aesthetic professionals with the business skills they were never taught in school.  WHAT YOU'LL LEARN IN THIS EPISODE:   Why retaining a client is 5\u20137x more cost-effective than acquiring a new one   The psychology behind reactivating past clients who ghosted your business   Creative campaign ideas to re-engage your database this week   How to segment your client list for smarter email + text campaigns   The exact assignment Kayla gives her private clients to boost retention in 7 days   Sneak peek into the Aesthetic MBA and how it's changing the game for medspa owners    \ud83d\udd25 ACTION ITEM ASSIGNMENT: Download your database (yes, all of it) and:   Highlight clients who haven\u2019t been in for 3+ months.   Craft a \u201cWe Miss You\u201d email or text campaign with a value-driven offer or check-in.   Personalize the message\u2014reference a past service or skin goal they had.   Track responses and conversions over the next 7 days.   Want the exact template Kayla uses for reactivation? DM \u201cLEADS\u201d on Instagram @allora.agency.  RESOURCES &amp;amp; LINKS MENTIONED:   \ud83d\udcbc Join the Aesthetic MBA Waitlist   \ud83d\udce9 Free \u201cWe Miss You\u201d Reactivation Script \u2014 Comment \u201cLEADS\u201d on IG   \ud83d\udcac Connect with Kayla on Instagram: @allora.agency   \ud83d\udcda Browse Kayla\u2019s best-selling books on Amazon: Aesthetic Growth &amp;amp; Nailed It    RATE &amp;amp; REVIEW \u2b50\ufe0f If this episode gave you clarity, strategy, or even just a spark of inspiration\u2014subscribe and leave a review on Apple Podcasts or Spotify. It helps more beauty entrepreneurs discover the tools they need to grow.  Need help reactivating clients or refining your retention game? Book a 1:1 strategy call with Kayla @kayla.petrasek.consulting. ","author_name":"NO LIMIT with Kayla Petrasek","author_url":"https:\/\/sites.libsyn.com\/486621","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36647655\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188589610"}