{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Finisterre Uses a Brand Muse to Guide Creative Strategy","description":"In this episode, Bronwen Foster-Butler, CMO at  Finisterre, breaks down how the brand is growing without compromising its identity. We talk about their North American expansion, the tension between polished production and platform-native content, and why user-generated stories often outperform high-budget ads. Bronwen also shares how Finisterre uses a fictional \u201cbrand muse\u201d to guide creative decisions, what they\u2019ve learned about emotional storytelling in a data-driven world, and where she thinks AI fits (and doesn\u2019t) in outdoor marketing. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below:    Insight Deck | Want 20 of our favorite insights shared on the show?&amp;nbsp;   Booklist | Here's our curated list of recommended books over the years.   LinkedIn | Join the conversation and share ideas with other industry peers.    Apple Podcast | Want to help us out? Leave us a review on Apple.   Guest List | Have a Guest in Mind?&amp;nbsp; Share them with us here.   Patreon | Want to support us financially?&amp;nbsp;   &amp;nbsp; ","author_name":"Backcountry Marketing","author_url":"https:\/\/www.portsidepro.com\/backcountry-marketing-a-podcast-from-port-side-productions","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36646490\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188591190"}