{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker","description":"We talk with Luke Beno, an engineer and founder of Tundra Labs, who created one of the most advanced VR tracking tools ever to hit Kickstarter. What started as an internal tool to fix gaps in Valve\u2019s system turned into the Tundra Tracker \u2014 a compact, modular device that raised over $1.3 million from passionate backers. You\u2019ll learn:   Why community demand fueled the tracker\u2019s rapid evolution   The risks and rewards of relying on viral momentum   How they approached stretch goals and fulfillment   What he wishes he did differently during the campaign   If you're building a high-tech product or launching to a niche audience, this episode is packed with insight. Resources and Tools Mentioned:   Book a coaching call   Subscribe for Weekly Crowdfunding Tips   Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist  The 67 Day Rule bookasa  FREE Kickstarter Course   Tundra Tracker on Kickstarter   Tundra Labs    Thinking, Fast and Slow book by Daniel Kahneman   ","author_name":"Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified","author_url":"http:\/\/www.crowdcrux.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36644120\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36644120"}