{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"179 How To Sell a Service that Seems Frivolous (by discovering why it's not)","description":"A lot of solopreneur marketing challenges become easier with a story -- and with knowing the clients' backstory.  In this episode, we\u2019re tackling a challenge many solopreneur service providers face: how to sell when your offer seems \u201cnon-essential\u201d or even frivolous. From personal shopping to manicures, pantry organizing to lighting setups \u2014 these services are often dismissed as luxuries. But as the backstories reveal, the real value often lies beneath the surface. You will learn ... ...  many non-essential services can be critical when you understand why people buy ...  how to uncover the emotional backstories that drive buying decisions  ... how to position your offer as a solution to deep, often unspoken needs. You\u2019ll hear real-world examples of frivolous products that become "must haves" when you learn why they're purchased.  If you're a coach, consultant, or creative struggling to articulate your value, this episode will show you how to connect with your audience where it matters most \u2014 at the story behind the need. Please leave a review at Apple and\/or Spotify. That's how we grow!  Want to learn more about backstories: I have a free guide you can download here.  I also have a short blog post, summarizing the key points, if you'd like to read instead of listen. ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"