{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Turning Wellness Rituals Into Retail Wins With Aisha Chottani","description":"How do you build a beverage brand from scratch and land in over a thousand stores? For Aisha Chottani, it started with stress and a few homemade \u201cpotions\u201d. In this episode, Aisha, Founder and CEO of Moment, joins hosts  Reid Jackson and Liz Sertl to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves. She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and how those lessons became systems that power Moment\u2019s growth today. In this episode, you\u2019ll learn: Why small brands need relationships more than volume How early mistakes can turn into long-term wins What to watch out for when scaling distribution and operations Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:34) Building a global mindset from four continents (03:07) From McKinsey burnout to homemade \u201cpotions\u201d (06:06) Barcode errors and the pain of early logistics (08:21) Growing Moment to 1,000 stores and 30 DCs (11:33) What small brands can leverage on (14:06) Collaborating with Lululemon (17:15) Why Moment leans into a subscription model  (20:39) Operational failures to learn from (27:36) Aisha\u2019s favorite technology Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guest: Aisha Chottani on LinkedInCheck out Moment ","author_name":"Next Level Supply Chain with GS1 US","author_url":"https:\/\/next-level-supply-chain-with-gs1us.podcastpage.io\/","html":"