{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#20: Snipd\u2014What Your Brand Name is Really Saying to Customers","description":"Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something\u2026 only to find yourself explaining it to people over and over. That\u2019s the real test of a name: if you have to explain it, it\u2019s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It\u2019s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?   In today\u2019s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You\u2019ll hear a practical breakdown of how to avoid the \u201ccurse of knowledge,\u201d how to test if your name really works, and what makes a tagline stick in someone\u2019s brain. Listen in to discover the simple shifts that make your message irresistible.   --   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books! ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"