{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Pharma Dilemma: Trust, Pricing, and the New Language of Fairness","description":"In this episode of Hearsay, Lee Carter is joined by partners Keith Yazmir and Katie Cronen to unpack why communicating effectively\u2014especially in industries like pharma\u2014is harder than ever. In a world fueled by mistrust, audiences are no longer asking, \u201cAre you doing good?\u201d but rather, \u201cAre you being fair?\u201d The team explores how fairness, not goodness, is now the key to resonating with audiences, especially when discussing sensitive topics like drug pricing, health equity, and scientific trust. They offer practical strategies for corporate communicators to respond with transparency, empathy, and clarity\u2014avoiding jargon and embracing straight talk in a time where silence speaks louder than words. ","author_name":"HearSay: Lessons in Effective Communication &amp; Messaging","author_url":"https:\/\/www.maslansky.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36569695\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36569695"}