{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"175. Reaching Hispanic Audiences with Premium Video + Programmatic Power","description":"In this episode, we\u2019re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone\u2019s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider\u2019s look at what it takes to create meaningful connections and successful campaigns in today\u2019s video-first world. \ud83d\udea8 New cohort kicks off next week! Just a few seats left in the Reach and Frequency\u2122 program\u2014designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence. Don\u2019t miss your chance to join this hands-on, expert-led experience. \ud83d\udc49 Secure your spot now: https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency\u00ae program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https:\/\/www.heleneparker.com\/workshop\/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https:\/\/programmaticdigest14822.ac-page.com\/executivemembership      \ud83e\udd84 NEW cohort starting next week: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Timestamp: (00:03) - Video Technology Partnership in Media (09:00) - Hispanic Audience Engagement Through Premium Partnerships (23:28) - Building Authentic Partnerships for Brand Engagement (36:10) - Direct Contact Information for Partners     Meet Our Guest: Augusto Romano LinkedIn: https:\/\/www.linkedin.com\/in\/augustoromano\/ Digo Hispanic Media: https:\/\/digohispanicmedia.com Anthony Gonsalves Linkedin: https:\/\/www.linkedin.com\/in\/agonsalves\/ JWP Connatix: https:\/\/connatix.com Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach https:\/\/www.heleneparker.com\/  https:\/\/www.linkedin.com\/in\/helene-parker\/ Learn Programmatic As a TEAM: https:\/\/www.heleneparker.com\/workshop\/  As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/ Programmatic Coaching Newsletter:https:\/\/www.heleneparker.com\/newsletter\/    Programmatic Digest https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https:\/\/www.linkedin.com\/in\/manuela-cortes-\/   Looking for programmatic training\/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback\u2014perfect for those who thrive on accountability and community, and looking to grow their technical skillset https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https:\/\/www.heleneparker.com\/waitlist\/    ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"