{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Am dat drumul unui program de construc\u021bie de brand personal","description":"Not\u0103: Podcast realizat cu ajutorul AI cu NotebookLM Da, am dat drumul unui program de construc\u021bie de brand personal. Eu o s\u0103 fiu antrenorul t\u0103u #dac\u0103e. De ce e nevoie de brand personal \u00een zilele noastre? Mai are rost s\u0103 mai discut\u0103m? Mai are rost s\u0103 vorbim despre incredibil de competitiva pia\u021b\u0103 reputa\u021bional\u0103 \u00een care un brand personal este nevoie s\u0103 dea din coate? Nu insist\u0103m. Dar \u00ee\u021bi zic doar at\u00e2t: dac\u0103 e\u0219ti ok cum e\u0219ti acum, s-ar putea s\u0103 nu ai nevoie de brand personal; dar dac\u0103 nu e\u0219ti ok cum e\u0219ti acum, posibil s\u0103 ai nevoie\u2026 Ce m\u0103 recomand\u0103 pe mine ca antrenor de brand personal? P\u0103i, faptul c\u0103 mi-am construit un brand personal c\u00e2t de c\u00e2t ideal. Dar DOAR \u00een mintea publicului care m\u0103 intereseaz\u0103. Chestiune crucial\u0103 \u00een aceast\u0103 construc\u021bie de brand personal, de altfel: nu irosi resurse s\u0103 aud\u0103 despre tine oameni de la care nu ai cum s\u0103 ob\u021bii beneficii. Plus c\u0103 am experien\u021ba de vreo 30 de de marketing. Din care 12 \u0219i un pic ca fondator \u0219i asociat&amp;nbsp;Kooperativa 2.0. Combina\u021bia asta, deci, de brand personal \u0219i know-how de marketing este ceea ce m\u0103 recomand\u0103. Pe l\u00e2ng\u0103, desigur, vocea \u0219i talentul meu, vorba \u201dpoetului\u201d. S\u0103 \u00ee\u021bi spun cum func\u021bioneaz\u0103 programul. Pe pa\u0219i \u0219i pe costuri. Organizat (apropo, o s\u0103 lucr\u0103m pe excel tot timpul; nu se poate altfel, nu s-exist\u0103!). Pasul 0. Merit\u0103 s\u0103 \u00ee\u021bi faci brand personal? Cost: #PlatestiCatCreziCaFace (adic\u0103 vii, discut\u0103m \u0219i apoi tu decizi c\u00e2t vrei s\u0103 pl\u0103te\u0219ti) \u00cei zic \u201dzero\u201d pentru c\u0103 de acolo plec\u0103m. F\u0103r\u0103 pasul \u0103sta se cheam\u0103 c\u0103 am s\u0103rit p\u00e2rleazul. De multe ori degeaba. Este pasul care ori te ajut\u0103 s\u0103 pleci la drum cu un \u201dde ce\u201d clar, ori te scute\u0219te de cheltuit multe resurse fix degeaba. Este, dac\u0103 vrei, o \u00eent\u00e2lnire exploratorie. \u00cen care nu doar c\u0103 o s\u0103 pun toate \u00eentreb\u0103rile cuvenite (c\u0103 io \u0219i \u0219tiu) ca s\u0103 r\u0103spundem la \u00eentrebarea asta fundamental\u0103, dar o s\u0103 sim\u021bim \u0219i dac\u0103 avem oare\u0219ce chimie. Dac\u0103 decidem cumva c\u0103 vrem s\u0103 lucr\u0103m \u00eempreun\u0103.&amp;nbsp; Se \u00eent\u00e2mpl\u0103 a\u0219a acest pas: 0 s\u0103 avem o discu\u021bie fa\u021b\u0103 \u00een fa\u021b\u0103. Eu cu tine. Cu un singur obiectiv: dac\u0103 merit\u0103 sau nu s\u0103 te apuci de o construc\u021bie de brand personal. At\u00e2t.&amp;nbsp; \u0218i e musai s\u0103 facem asta pentru c\u0103 am v\u0103zut multe gre\u0219eli. F\u0103cute de oameni care au pornit la drumul construc\u021biei de brand personal din ra\u021biuni care n-au nicio leg\u0103tur\u0103 ce un brand personal ca unit business, care s\u0103 \u00ee\u021bi aduc\u0103 beneficii.&amp;nbsp; Am auzit motive de genul \u201dca s\u0103 aud\u0103 lumea de mine\u201d. Sau \u201dam v\u0103zut c\u0103 Viorel tot iese \u00een fa\u021b\u0103 \u0219i vreau \u0219i eu\u201d. Sau \u201dcic\u0103 a\u0219a e moda acum, s\u0103 ai brand personal\u201d. Motiva\u021bii gre\u0219ite. Dar costisitoare, dac\u0103 porne\u0219ti la drum plec\u00e2nd de la ele. \u0218i care \u00een 99% din cazuri nu dau rezultate. Restul de 1% e de la noroc, nu de la ei.&amp;nbsp; \u0218i o s\u0103 \u00ee\u021bi dau un chestionar. Scurt. Prin care s\u0103 identific\u0103m fix asta: ce fel de brand personal \u021bi se potrive\u0219te. C\u0103 ai zice c\u0103 e cumva furculition. Doar c\u0103 nu e. E chiar complicat. O s\u0103 vezi. Dac\u0103 ne apuc\u0103m de lucru.&amp;nbsp; Costul acestei prime \u00eent\u00e2lniri cu mine (pasul zero, da?) este pe sistem #PlatestiCatCreziCaFace. Adic\u0103 fix asta \u00eenseamn\u0103: tu decizi c\u00e2t vrei s\u0103 m\u0103 pl\u0103te\u0219ti dup\u0103 discu\u021bie. O s\u0103 \u00ee\u021bi zic mai multe despre acest sistem, dac\u0103 vrei. C\u0103 l-am \u00eenceput din \u00eent\u00e2mplare. \u0218i acum am ajuns la 90 de \u00eent\u00e2lniri fa\u021b\u0103 \u00een fa\u021b\u0103. \u0218i rezultatele sunt foaaaarte interesante. C\u00e2nd ajung la 100 de \u00eent\u00e2lniri o s\u0103 fac un raport. Inclusiv cu media de tarif orar care a ie\u0219it :) Urmeaz\u0103&amp;nbsp;pa\u0219ii 1-5. Care sunt mai opera\u021bionali. Dar \u00een propor\u021bie de vreo 80%. Restul de 20% este abordare strategic\u0103. \u0218i to\u021bi ace\u0219ti pa\u0219i \u00eenseamn\u0103 munc\u0103. Pe un instrument de lucru (pupa-l-ar tata chinezu de excel!), pe care l-am creat special ca s\u0103 \u00ee\u021bi fie clar ce ai de f\u0103cut \u0219i s\u0103 \u00eemi fie \u0219i mie clar care este progresul t\u0103u. C\u0103 o s\u0103 te supraveghez. La s\u00e2nge. \u0218i o s\u0103 te \u00eemping de la spate. Cu for\u021b\u0103. Adic\u0103 o s\u0103 fiu un fel de antrenor pentru tine. Pe care posibil s\u0103 \u00eel \u0219i \u00eenjuri la un moment dat. Dar care o s\u0103 te aduc\u0103 acolo unde vrei s\u0103 ajungi. O s\u0103 vezi. Dac\u0103 decizi c\u0103 vrei s\u0103 lucr\u0103m \u00eempreun\u0103. Cost:&amp;nbsp;\u00eentre 7 \u0219i 10 ore de munc\u0103 din partea mea. Costurile \u021bi le zic dac\u0103 mergem \u00eenainte, \u0219tii cum zic. Aia zic. ","author_name":"Podcastul lui Chinezu","author_url":"https:\/\/cristianchinabirta.ro\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36545855\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188259450"}