{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Influencers Vs. Advocates - Building Brand Advocacy","description":"In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that\u2019s reshaping the way brands grow online: creating brand advocates vs. hiring influencers. \ud83d\udcac How do advocates impact GEO and SEO? \ud83e\udd1d What makes a true brand advocate? \ud83e\udde0 How do you build authentic loyalty that actually moves the needle? You\u2019ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time. Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is. Also covered: Micro-influencers, creators, and the blurry lines between fame and influence Practical strategies to encourage advocacy (without bribing people with mugs\u2026 or maybe with them) Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth Why being a great friend might just be the best marketing strategy of all \ud83d\udc49 Whether you\u2019re growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks. \ud83c\udfa7 Listen now and discover why your biggest brand win might be sitting quietly in your DMs.  You'll find all links on TargetInternet.com Show notes:  https:\/\/targetinternet.com\/resources\/infuencers-vs-advocates-building-brand-advocacy Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.    &amp;nbsp; ","author_name":"The Digital Marketing Podcast","author_url":"https:\/\/www.targetinternet.com\/digital-marketing-podcasts\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36474285\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188025105"}