{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Forgotten Sense: The New Science of Smell","description":"The Forgotten Sense: The New Science of Smell The Not Old Better Show, Inside Science Interview Series \ud83c\udfb5 Today\u2019s show, brought to you by Acorns, might just change how you think about your next breath\u2014literally. Sign up now and join the over 14 million all-time customers who have already saved and invested over $25 billion dollars with Acorns. Head to acorns.com\/nob or download the Acorns app to get started. We breathe in and out over 20,000 times a day. And with every breath, our nose takes in invisible information that stirs memories, emotions, cravings, warnings\u2014and connections. But how often do we stop to think about what our nose is telling us? Our guest today is Dr. Jonas Olofsson, a cognitive scientist, professor of psychology at Stockholm University, and one of the world\u2019s leading experts on the sense of smell. His new book, The Forgotten Sense: The New Science of Smell and the Extraordinary Power of the Nose, is a fascinating, deeply human exploration of something we often overlook\u2014until it\u2019s gone. In this conversation, we\u2019re talking about why our sense of smell is so vital to memory, emotional well-being, and intimacy\u2014especially as we age. We\u2019ll also explore a few unexpected findings from his research, including a surprising link between smell aversion and political beliefs, and why our noses are far more powerful\u2014and more personal\u2014than we\u2019ve ever given them credit for. And yes\u2014we end with a few rapid-fire questions for Dr. Olofsson. What scent does he hate but others love? What\u2019s the one smell he\u2019d never want to forget? And which profession does he think has the best-trained nose? His answers might surprise you. So settle in, breathe deep, and get ready for a truly sensory experience. Here\u2019s Paul Vogelzang, your host of the Not Old Better Show. \ud83c\udfb5 That was Dr. Jonas Olofsson, author of The Forgotten Sense, sharing his passion for the overlooked world of smell\u2014how it connects us, shapes us, and yes, even reveals our politics.  Remember, today\u2019s show was brought to you by Acorns. Sign up now and join the over 14 million all-time customers who have already saved and invested over $25 billion dollars with Acorns. Head to acorns.com\/nob or download the Acorns app to get started. If you\u2019ve ever caught a whiff of a scent that transported you decades into the past\u2014or if you, like so many, experienced smell loss during the pandemic\u2014you know just how much this sense matters. And thanks to Dr. Olofsson\u2019s work, we now have a better understanding of how to care for it, train it, and value it more. You can listen to this episode and all our previous conversations at notold-better.com. And be sure to follow us on social media\u2014we\u2019re @NotOldBetter on Twitter and at notoldbetter on Instagram. This episode was a production of N.O.B.S. Studios. I\u2019m Paul Vogelzang\u2014thanks for listening, and I hope you\u2019ll join me again next time. \ud83c\udfb5 ","author_name":"The Not Old - Better Show","author_url":"https:\/\/www.notold-better.com\/","html":"