{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"SELAB Season 1, Episode 5 - Practical tips on how to create engaging sales content","description":"Jim Moliski is the senior vice president of product marketing and Sales Enablement for Corporate Visions. This weeks podcast is a followup to the conversation we had with Tim Riesterer in Season 1, Episode 3. If you did not listen to this podcast yet I recommend you listen to this one as well.\r\nIn this weeks conversation with Jim we take the conversation to the next level. How do you build engaging sales content?\r\nEveryone who has been or is in sales knows the problem. Sales content is typically not up to date, hard to use, overwhelming and often not engaging enough to have the right conversation with your customer.\r\nJim will share his experience on how to create the right content to have outcome based sales conversation. He will explain why you need to start with the why change, followed by the why you (and not the other way around) and how you do this for your company.\r\nWe will talk about how you can create your own list of standardised sales content which will help you to prepare and budget better for your upcoming sales campaigns. We will also touch on different presentation techniques like white boarding.\r\nAt the end of the conversation Jim will share 3 practical tips to get you started on your journey to create amazing engaging sales content!\r\nDid you enjoy listing to this podcast and don't want to miss another episode? Subscribe to my podcast on iTunes!\r\nLet me know your thought and feedback by using the comments section on my blog.\r\nWhich topics do you want me to cover in one of the next podcasts?","author_name":"Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter","author_url":"http:\/\/www.salesenablementlab.com\/","html":"