{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie\u2019s Slow Fashion Brand \u2018This is My Housedress\u2019","description":"Today I\u2019m joined by the wonderful Maddie, founder of This Is My Housedress.  It\u2019s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We\u2019ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash\u2026 all while staying true to her vision. If you\u2019ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover: \ud83d\udecb\ufe0f How This Is My Housedress was born during lockdown \u2192 And how Maddie\u2019s fashion background shaped the brand from day one \ud83d\udcf1 Content pillars that go beyond the product \u2192 Why talking around your product matters and what it looks like in practice \ud83d\udcc8 Going viral & what it changed \u2192 The standout moment that shifted everything and how she handles visibility now \ud83e\uddf5 Scaling production while staying small-batch \u2192 From tariffs to stock gaps, the real challenges of managing growth with integrity \ud83d\udcac Handling pricing pushback with confidence \u2192 Why Maddie is unapologetic about her price point (and how you can be too) \ud83e\udde0 The biggest mindset shift in year one \u2192 And a few lessons she took from working with me (cue tears \ud83e\udd79) \ud83d\udce6 Planning for what\u2019s next \u2192 Dream collabs, long-term goals & how Maddie defines success now   \ud83d\udd17 Links & Mentions This Is My Housedress \u2013 shop the collection Follow Maddie on Instagram @thisismyhousedress Join my broadcast channel on Instagram @elizabethstilesuk for Q&As and behind-the-scenes extras Listen You can listen by clicking through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! \ud83d\udcac If you loved this episode, don\u2019t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors \u2728 A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast! ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"