{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Understanding the Mythical Beast of Content Marketing OSP 097","description":"Content marketing is a phrase that gets thrown around a lot but what exactly is it? Does your business really need it? Welcome to the second installment of my four-part Summer Super Fun digital marketing Spectacular with Ian Anderson Gray.\r\nLast week we talked about what businesses should know about websites, this week we&amp;rsquo;re going to take a look at the content marketing side of things.\r\nFor full shownotes please visit&amp;nbsp;OhSoPinteresting.com\r\nBe sure to come back for the next two weeks to listen to the rest of this series!\r\nWeek1:&amp;nbsp;What Businesses Need to Know About Websites&amp;nbsp;\r\nWeek 2: Content Marketing Part 1 - What is it and why you need it\r\nWeek 3:&amp;nbsp;Content Marketing Part 2 - How to create and distribute your content\r\nWeek 4: Digital Marketing Productivity and Timesaving Tools","author_name":"Oh So Pinteresting Podcast","author_url":"http:\/\/www.ohsopinteresting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3638007\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/9282060"}