{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs","description":"What defines value in today\u2019s private club? It\u2019s not the square footage of your dining room or how fast your greens roll\u2014it\u2019s how your members feel when they engage with your club. In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University\u2019s School of Hospitality Business and longtime private club member. Together, they explore why exclusivity isn\u2019t the draw it once was, how member experience now drives perceived value, and what progressive clubs are doing to evolve with generational expectations. From redefining reputation to creating &quot;Instagrammable&quot; moments, Bonnie shares research-backed insights and memorable metaphors that will challenge how you think about membership, communication, and strategic planning. Whether you\u2019re managing daily operations or setting long-term vision, this episode offers a roadmap for making your club not just relevant\u2014but irresistible. ","author_name":"Crushing Club Marketing Podcast","author_url":"https:\/\/www.clubmarketing.com\/blog\/topic\/crushing-club-marketing-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36375915\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/187691960"}