{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to \u00a32M from Her Bedroom","description":"Today I\u2019m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that\u2019s grown from humble beginnings to over \u00a32 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you\u2019re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!   In this episode, we cover: \ud83d\udc59 From Law to Lingerie \u2192 How Sofia made the career pivot and what sparked the idea for Unndr \ud83d\ude80 Scaling Fast & Staying Focussed \u2192 The key ingredients behind Unndr\u2019s early growth and how Sofia kept her head in the game \ud83d\udcb8 The Real Talk on Cash Flow \u2192 Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically \ud83d\udc6f\u200d\u2640\ufe0f Building a Team That Supports Growth \u2192 Who\u2019s currently behind the scenes at Unndr and how Sofia\u2019s role has evolved \ud83d\udce9 Marketing That Converts (Even With Banned Content!) \u2192 From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie \ud83d\udc8c Customer Retention in a Subscription Model \u2192 What keeps people coming back and how Unndr nurtures a loyal community \ud83d\udca1 Launching a Subscription Product? \u2192 Sofia\u2019s honest advice for anyone thinking about launching one \ud83c\udf31 Looking Ahead \u2192 What Sofia\u2019s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she\u2019s loving right now.   \ud83d\udd17 Links & Mentions Unndr \u2013 shop the collection Follow Sofia on Instagram @unndrlingerie \/ @sofiapxnwar Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests! Watch this episode on YouTube \ud83c\udfa5   \u2728 If this episode gave you an aha moment, I\u2019d love for you to share it with a fellow founder or leave a review on Apple Podcasts\u2014it really helps!     Listen You can listen by clicking through to Apple Podcast here You can also watch episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don\u2019t miss an episode! Sponsors \u2728 A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!   ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"