{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"213. Built to Empower: How Cherie Hoeger Is Disrupting Period Care with Purpose","description":"Hey Rainmakers! It\u2019s Chelsey and Stephen here\u2014and if you\u2019ve ever dreamed about launching a product that changes lives and makes a global impact, you\u2019re going to love this episode. We sat down with Cherie Hoeger, founder of Saalt, a game-changing period care company that\u2019s shaking up the industry with sustainable, empowering products\u2014and purpose at the core. Cherie shares how a simple conversation with a family member in Venezuela opened her eyes to the global crisis of period poverty\u2014and inspired her to take action. Her passion led her to launch Saalt, a B Corp that\u2019s now found in Target, Walgreens, Amazon, and soon Walmart. With a mission to make high-quality, sustainable period care available to everyone, Saalt has donated over 130,000 products in more than 50 countries. Talk about legacy! In this episode, we go behind the scenes on what it really takes to bring a purpose-driven product to life\u2014how Cherie went from technical writing to launching FDA-regulated products, and why \u201cstarting from stupid\u201d actually worked in her favor. From her trial-and-error journey to building US-based manufacturing relationships to developing industry-first technology in their period underwear, her story is full of grit, grace, and incredible innovation. You\u2019ll also hear how customer education played a huge role in growing the brand, why they offer real-time support with \u201ccup coaches,\u201d and how Cherie and her husband built a pro-family workplace\u2014complete with an in-office preschool. Moms, if you've ever felt pulled between purpose and family, this one\u2019s for you. This episode is proof that you can do it differently, create a brand that reflects your values, and serve your family and the world at the same time.  Links for this episode: Check Out Saalt & Get 10% Off: Saalt | Reusable Period Care | Period Care Simplified - https:\/\/www.saalt.com\/rainmaker  Connect with us: \u25ba Rainmaker Instagram: @therainmakerfamily \u25ba Chelsey Instagram: @chels_diaz \u25ba Stephen Instagram: @steezdiaz \u25ba TikTok: @therainmakerfamily \u25ba Facebook: @diazfamilylegacy \u25ba Website: therainmakerfamily.com   Join Our Next Rainmaker Challenge - How To Make Passive Income From Home: https:\/\/therainmakerchallenge.com Save On Our Favorite Things: https:\/\/rainmakerfamily.com\/deals Watch The Million Dollar Mama Case Study: https:\/\/www.makeitrainmomma.com\/casestudy   Episode Minute by Minute:  0:00 - Meet Cherie Hoeger, Founder of Saalt 1:30 - The Conversation That Sparked a Global Mission 3:00 - What Is Period Poverty (and How Saalt Is Solving It) 5:00 - Cherie\u2019s First Steps in E-commerce 7:00 - Building with Passion (Not Just Profits) 10:00 - Becoming a Certified B Corp 12:00 - Educating the Market Without Shame 16:00 - Manufacturing in the U.S. and Innovation Hurdles 20:00 - Launching a Second Product: What Worked (and What Didn\u2019t) 24:00 - Why Customer Empathy Leads to Better Products 27:00 - Delight Budget + Real Human Support 29:00 - Work-Life Integration and Disrupting the 9-to-5 32:00 - The \u201cVital 5\u201d and Structuring Your Life with Purpose 33:00 - Where to Find Saalt Products ","author_name":"The Rainmaker Family Show | Build Your Family Business","author_url":"https:\/\/rainmakerfamily.com\/","html":"