{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Horse Radio Network\u2019s Glenn Hebert Talks Podcast Segments, Sponsorship, and Community","description":"If you\u2019ve ever wondered why super-specific podcasts succeed or how a daily Show builds such a loyal, lasting community, this episode of podcastingtech is tailored for you. Today, Mathew Passy chats with Glenn Hebert, aka Glenn the Geek\u2014founder of the Horse Radio Network and host of Horses in the Morning. Glenn Hebert is a legend in the niche podcasting world. He\u2019s launched over 20 shows covering every corner of the equestrian universe and pioneered the art of segment-driven, community-based content that keeps listeners coming back for thousands of episodes. His story is a playbook for anyone longing to turn a passion into a sustainable, profitable podcasting network. We dive deep into why ultra-niche shows (even with tiny audiences!) can outpace bigger counterparts in profitability, how segmenting your podcast creates addictive \u201ccan\u2019t miss\u201d listening, and the simple but powerful ways anyone can build a vibrant podcast community. Glenn also shares what it\u2019s really like to sell your network to a major media company and why host-listener relationships are the secret power of podcasting. Whether you\u2019re just launching or scaling up a podcast, this episode will change how you think about audience, content, and community. Connect with Mathew and Glenn on social or let us know what segment you\u2019d add to your podcast after hearing today\u2019s insights! IN THIS EPISODE, WE COVER: How Glenn started in podcasting, discovering the power of niches\u2014and why \u201cpeople come for the content, but stay for the host.\u201d (00:02)  The story behind Horses in the Morning and the segment-driven show format that\u2019s kept listeners engaged for thousands of episodes. (03:54) The accident (and brilliance) behind \u201cReally Bad Ads\u201d\u2014and why keeping that viral segment at the end keeps listeners until the last second. (09:00)  Glenn\u2019s method for launching new shows: why finding the right host, a sponsor, and a media partner before starting is always a winning formula. (10:30)  Why ultra-niche shows with small but passionate audiences are easier to monetize, attract loyal sponsors, and outperform generalist content. (15:10)  The real-world process\u2014and the realities\u2014of selling a podcast network to a major media company. (18:00)  Effective podcast marketing strategies: from targeting existing communities to using word-of-mouth and media partnerships. (19:36)  Glenn\u2019s #1 wish for podcast tech: create an \u201carchive vs active\u201d split to make discovery easier for real listeners. (23:29)  The tech gear that changed Glenn\u2019s show production (from the RODECaster Pro to the Zoom P4), plus why gear isn\u2019t the most important thing. (26:31)  Glenn\u2019s must-listen podcasts\u2014and what community-led shows he never misses. (28:12)  Links and resources mentioned in this episode: Horse Radio Network: https:\/\/www.horseradionetwork.com\/ Horses in the Morning podcast: https:\/\/www.horseradionetwork.com\/shows\/horses-in-the-morning\/  Follow Glenn on Social Media: @GlennHebert  Facebook                                                   @GlennHebert - LinkedIn Follow Horse Radio on Instagram                                      X (Twitter)                                      Facebook Discover Glenn\u2019s favourite Podcasts: Bob & Sherri Show: https:\/\/www.bobandsheri.com\/ Daily Tech News Show: https:\/\/dailytechnewsshow.com\/ What Was That Like podcast: https:\/\/whatwasthatlike.com\/ School of Podcasting by Dave Jackson: https:\/\/www.schoolofpodcasting.com\/ Ask the Podcast Coach: https:\/\/www.askthepodcastcoach.com\/ Recommended hardware: RODECaster Pro (https:\/\/amzn.to\/43JFOYH)                                            Zoom P4 (https:\/\/amzn.to\/3O1kB64 ) \ufeff**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.** For additional resources and insights visit podcastingtech.com or follow us on social media: Instagram: @mathewpassy LinkedIn - \/mathewpassy Threads: @mathewpassy Twitter\/X: @mathewpassy Facebook - \/podcastingtech, \/mathewpassy PODCASTING TECH IS POWERED BY: Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts Podpage - Build a beautiful podcast website in 5 minutes Riverside.fm - Record Podcasts And Videos From Anywhere Castmagic - 10x Audio Content With AI Podmatch - Matching Hosts and Guest for Podcast Interviews Hostinger for Website Podgagement - Engage your audience and grow your podcast! EQUIPMENT IN USE: Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II EV RE20 with 309a Shockmount  Rode PSA1+ iPhone continuity camera but previously the Logitech Brio 4k DCMEKA In-Ear Monitors BusyBox Smart Sign   ","author_name":"Podcasting Tech","author_url":"https:\/\/www.podcastingtech.com\/","html":"