{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1","description":"Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle\u2019s taking too long Dad, I\u2019m not getting the clients I want, they\u2019re not paying what I want. He said, \u201cCarl, Carl, it\u2019s really simple, you\u2019re not making it easy enough for them to say yes. You make it easy for them to say yes, they\u2019re going to say, yes. If you\u2019re not getting the results you want in business, you\u2019re not making it easy enough to say yes. You\u2019re making it too complicated.\u201d Good one Dad. Alright, so, I\u2019ve got to go back and I\u2019ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here\u2019s a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I\u2019d just like an omelet. What kind of egg? I don\u2019t know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you wnat parmesan? Eh, you know, if it\u2019s that hard to order an omelette, I don\u2019t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   ","author_name":"Carl Gould #70secondCEO","author_url":"https:\/\/www.carlgould.com","html":"