{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2","description":"We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia&amp;nbsp; Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com\/588 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! \ud83d\udc4c\ud83d\udc4c Intro and outro music The New Investors http:\/\/newinvestors.dk\/ Contact: glenn@velournet.dk GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills https:\/\/www.wirrawirra.com Grenache tasting: https:\/\/www.eventbrite.co.uk\/e\/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator Date recorded: 2 April 2025 Listen and subscribe - https:\/\/www.interpretingwine.com\/588 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https:\/\/www.interpretingwine.com\/instagram\/ Facebook - https:\/\/www.interpretingwine.com\/facebook Youtube - https:\/\/www.interpretingwine.com\/youtube Twitter X - https:\/\/www.interpretingwine.com\/twitter Linkedin - https:\/\/www.interpretingwine.com\/linkedin ","author_name":"Interpreting Wine Podcast","author_url":"http:\/\/interpretingwine.libsyn.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36202765\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/187181675"}