{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E 96: Matt McGregor - Cold Calling is Dead\u2026 Or Is It?","description":"On this episode of the Massimo Show In Episode 96 of The Massimo Show, Rod sits down once again with one of the most downloaded guests in show history \u2014 Matt McGregor of Colliers International and a Massimo Master Broker.  Matt and Rod go deep into what they call the evolution of cold calling. Spoiler: they don\u2019t believe in \u201cice cold\u201d calls anymore \u2014 and they\u2019ve got the stats to back it up. They reveal:  Why 92% of calls now go straight to voicemail\u2014and what to do about it How to turn a cold call into a warm one using tech, timing, and tactics The specific multi-touch sequences Matt uses (emails, DMs, text, and mailers) Why bots, AI, and campaign automation are changing the game for prospecting The launch of WarmCaller, Matt\u2019s new patented tech that ranks and feeds you personalized, real-time prospecting insights How brokers can finally stop sounding like \u201cjust another sales pitch\u201d and start making calls that truly resonate  Rod and Matt even share real conversion stats from their own sales teams \u2014 over 5,900+ calls tracked \u2014 to expose what works (and what doesn\u2019t) in today\u2019s CRE environment. If you're still dialing blind and hoping for the best, this episode will shift your mindset and your results.  For more info or to request a demo of WarmCaller, visit warmcaller.com Want to grow your brokerage business fast? Book a free strategy call at https:\/\/massimo-group.com\/  ","author_name":"The Massimo Show","author_url":"https:\/\/rodsantomassimo.com\/podcasts-1\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36126875\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/187003510"}