{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Pioneering Corporate Magic with Bill Herz","description":"In this episode, Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features in The Wall Street Journal. From his early days performing with Paul Cummins to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You\u2019ll learn what makes a magician bookable, how to navigate pricing, and why a magician\u2019s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many magicians, Bill\u2019s journey began with a magic set at eight years old. But what set him apart was a unique blend of showmanship, business sense, and a willingness to perform for anyone, anywhere\u2014from birthday parties to summer camps and community centers. The Creation of Magicorp What started with teaching a CEO one simple trick became a revolutionary corporate entertainment concept. Bill realized the power of using magic as a tool in business communication, eventually founding Magicorp to help executives shine and manage bookings for the best in the industry. What Makes a Magician Corporate-Ready Bill breaks down what he looks for in the performers he books\u2014hint: it\u2019s more than a good show. From being able to describe what makes you different in one sentence, to being professional, personable, and ego-free, he outlines the traits that help magicians thrive in the corporate world. Understanding Your Value and Pricing Pricing is more than picking a number\u2014it\u2019s about asking the right questions and understanding what the client needs. Bill shares how he approaches pricing based on value, logistics, and market perception, and why being flexible (but smart) is essential to getting booked and respected. Social Media, Managers, and Magician Mistakes Bill doesn\u2019t hold back when talking about magicians on social media and their obsession with "busy bragging." He also dives into why having a manager or being repped by a big agency can sometimes hurt more than help\u2014and how magicians can avoid sabotaging their own careers. Endless Chain At the end of the episode, Bill recommends magician Derek Hughes as a future guest. A brilliant performer and a friend of Bill\u2019s, Derek brings a unique blend of comedy and magic that works exceptionally well in the corporate space. Mentions Bill Herz\u2019s Website Magicorp \u2013 Corporate Magic Booking Agency David Copperfield Mac King Ben Seidman Colin Cloud Derek Hughes ","author_name":"Discourse in Magic","author_url":"http:\/\/discourseinmagic.com\/home\/","html":"