{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What to Say to Get Your Way | Jonah Berger","description":"Almost everything we do involves words. Words are how we persuade, communicate, and connect. They\u2019re how leaders lead, salespeople sell, and parents parent. But certain words are more impactful than others. They\u2019re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? Jonah Berger joins Google to discuss his book, \u201cMagic Words: What to Say to Get your Way.\u201d Jonah is a Wharton Professor, internationally bestselling author, and world\u2010renowned expert on change, word of mouth, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world\u2019s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Originally published in June 2023. Watch this episode at youtube.com\/TalksAtGoogle. ","author_name":"Talks at Google","author_url":"http:\/\/talksatgoogle.libsyn.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36091515\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36091515"}