{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days","description":"It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole\u2014complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went from \u201chmm, maybe I\u2019ll try something new\u201d to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn\u2019t just buy dog food\u2014I bought into an identity shift. I wanted to become the kind of person who makes her own dog food. In this episode, I walk you through that transformation\u2014from unaware to superfan\u2014and break down the stages of the sales funnel framework that brought me there. I\u2019m also challenging YOU to think critically about how your farm\u2019s sales funnel is designed to do the same thing for your customers. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Links Mentioned in This Episode: Episode 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine Kendall\u2019s Raw Dog Food Guide \u2013 A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! \ud83d\udcf2 Follow me on Instagram: @mydigitalfarmer \ud83d\udcec Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe. \ud83c\udf31 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com. \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"