{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S6E18 - Shawn Sease Fixing Cold Calling in the SDR Industrial Complex","description":"The Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you.&amp;nbsp; The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies. Key topics covered:  Why there's no &quot;secret sauce&quot; in prospecting\u2014it's about doing the work properly The surprising data on follow-up calls generating 2-12x more meetings than first-time connects How to rethink your first-call objectives to build a pipeline of follow-ups Sean's innovative &quot;Round Table&quot; approach that transforms cold outreach effectiveness Why making SDR roles a stepping stone to AE positions is &quot;one of the most egregious errors in sales today&quot; The talent challenges in outbound teams and how to address them  Whether you're a sales leader struggling with outbound results or an SDR looking to improve your approach, Sean's human-centered philosophy on prospecting will change how you think about cold calling forever. ","author_name":"Surf and Sales","author_url":"http:\/\/surfandsales.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36071420\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36071420"}