{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail","description":"  On Today's episode, we have the team behind RAK-O:&amp;nbsp; Marshall Day, Kevin Sagouspe,&amp;nbsp; and Rako-Rick. This ingenious  multipurpose garden tool that combines an adjustable rake &amp;amp; hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too.   They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market.   Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.  &amp;nbsp;   In This Episode:   [00:20] Introducing the founders of Rak-O   [02:00] How Rak-O was born.   [05:20] Popular sales market.   [09:00] 5000 units to start. Is this reckless?   [16:10] First sales   [22:10] Why is e-com not the main market for sales?   Guest Links and References:   Website:  https:\/\/rak-o.com\/   Instagram:  @rakogardentool   Youtube channel:  @rakogardentool &amp;nbsp;   Book References:   Who Move My Cheese by Spencer Johnson &amp;nbsp;   Dr.Seuss  &amp;nbsp;   Links and References:   Wizards of Amazon:&amp;nbsp;  https:\/\/www.wizardsofecom.com\/   Wizards of Amazon Courses:&amp;nbsp;  www.wizardsofecom.com\/academy   Wizards of Amazon Meetup:&amp;nbsp;  https:\/\/www.meetup.com\/South-Florida-FBA\/   Wizards of Amazon on Facebook:&amp;nbsp;  https:\/\/www.facebook.com\/groups\/WizardsofAmazon\/   Wizards of Amazon on Instagram:&amp;nbsp;  https:\/\/www.instagram.com\/wizardsofecom\/ &amp;nbsp; ","author_name":"Wizards of Ecom","author_url":"https:\/\/www.wizardsofecom.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36038150\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/186723745"}