{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"95. Lead Magnets Are Not Dead: The Truth About What Still Works in 2025","description":"You\u2019ve heard the whispers\u2026 \u201cLead magnets are dead.\u201d But as an email marketing specialist who\u2019s helped countless business owners grow their audience and sales\u2014I\u2019m here to say otherwise. In this episode of the Go Get Great podcast, we\u2019re breaking down the real reason your lead magnet might not be working\u2014and how to fix it fast. Whether you're a seasoned lead magnet creator or just Googling \u201cwhat are lead magnets\u201d for the first time, this episode is packed with practical advice to help you generate leads that actually convert. I\u2019m sharing lead magnet examples that flopped and others that delivered major list growth\u2014and what made the difference between the two. You\u2019ll hear creative lead magnet ideas that go beyond the basic PDF download, get clarity on the true lead magnets meaning (hint: it\u2019s not just about free content), and learn how to market your lead magnet like a pro so people actually see it\u2026 and want it. We\u2019ll also chat about how to scale a business using lead magnets, whether masterclasses or quick wins are better, and the mindset shift that made all the difference in my own list-building journey. If you\u2019ve been spinning your wheels trying to get traction with email marketing, this episode is your nudge to simplify your strategy, choose the right mail marketing tools, and create something that builds trust, not just downloads. Hit play and let\u2019s turn your next lead magnet into a list-building machine. &amp;nbsp; Go Get Great Episode 95 References Lead Magnet Examples from Brittany Miller Socials: Setup Your Instagram Bio for Sales Success Checklist https:\/\/www.brittanymillersocials.ca\/instagram-bio-template Ready, Set, Podcast! Launch Your Podcast with Confidence Checklist  https:\/\/www.brittanymillersocials.ca\/how-to-start-a-podcast-for-free 100+ ChatGPT Prompts for Sales Success  https:\/\/www.brittanymillersocials.ca\/chatgpt-prompts-for-social-media-marketing Your Complete Email Setup Checklist https:\/\/www.brittanymillersocials.ca\/email-marketing-checklist &amp;nbsp; Maximize Your Mobile: 9 Apps to Manage Social Media From Your Phone  https:\/\/www.brittanymillersocials.ca\/post\/maximize-your-mobile-9-apps-you-need-to-manage-social-media-from-your-phone Cracking the Code: ChatGPT for Social Media Success https:\/\/brittanymiller.thrivecart.com\/chatgpt-for-social-media\/ Grow Your Following Faster Masterclass  https:\/\/www.brittanymillersocials.ca\/great-instagram-profiles-for-businesses Profile to Profit https:\/\/www.brittanymillersocials.ca\/instagram-profile-bio-ideas &amp;nbsp; Come Say Hi! https:\/\/www.instagram.com\/brittanymillersocials\/ https:\/\/www.brittanymillersocials.ca\/ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! \ud83d\udc97 - Brittany &amp;nbsp; 0:00 Intro 2:00 Lead magnet are not dead! 4:00 Lead magnet ideas for format that converts 5:10 Lead magnet examples of great messaging 7:40 Marketing your lead magnet to grow your email list 10:00 How to scale a business with lead magnets questions 13:00 Personal motivators from lead magnets 18:35 Are masterclasses more effective than lead magnets? 23:30 Lead magnet examples that failed 30:50 Wrap up ","author_name":"Go Get Great","author_url":"https:\/\/www.brittanymillersocials.ca\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36036650\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36036650"}