{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Friendly Factor: How Going Above and Beyond Wins Donors and Builds Loyalty","description":"In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission\u2014it\u2019s about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through&amp;nbsp;friendliness and unexpected gestures of appreciation.  People like to do business with people they like, trust, and know. If donors, vendors, and partners consistently have&amp;nbsp;unexpectedly pleasurable&amp;nbsp;interactions with a nonprofit\u2019s board members and staff, they will not only stay engaged but also become loyal advocates.  But what does \u201cunexpectedly pleasurable\u201d mean? How can an organization become friendlier? What are some practical applications of these things? Why are these concepts game-changers for organizations that implement them? Listen in to learn more . . . ","author_name":"The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin","author_url":"http:\/\/www.tomiselin.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36004455\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36004455"}