{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You Are Who Google Says You Are: Differentiating in a Competitive Career Market","description":"You Are Who Google Says You Are: Differentiating in a Competitive Career Market with Anouk Pappers, Brand Anthropologist &amp;amp; Author  Episode Summary (SEO-Optimized): What does it really take to stand out in today\u2019s competitive career market \u2014 especially at the executive or board level? In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name. Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand \u2014 online and offline.  What You\u2019ll Learn in This Episode:   Why your job title doesn't define your value \u2014 and what does   The critical mindset shift from self-promotion to strategic visibility   How to uncover your unique benefit points (UBPs) and communicate them with clarity   Why executive women often hesitate to share their story \u2014 and how to shift that narrative   How your Google search results shape perception \u2014 and how to control what shows up   A 3-part executive storytelling framework that works for interviews, networking, and visibility   How to use content strategy to establish credibility and thought leadership at the executive level   What to prioritize when rebuilding your brand after job loss or career transition    This Episode Is Perfect For: \u2705 Senior leaders navigating a career transition \u2705 Executives preparing for board readiness or high-visibility roles \u2705 Professionals looking to elevate their LinkedIn presence or online brand \u2705 Women in leadership who want to be seen, heard, and remembered \u2014 for the right reasons  Featured Guest: \ud83d\udcd8 Anouk Pappers \u2014 Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are \ud83d\udd17 Connect with Anouk on LinkedIn \ud83d\udcd8 Get the Book on Amazon \ud83d\udcc5 Book a session with Anouk (Insert link if available)  Connect with the Host \u2013 Kelsey Waldrop \ud83c\udf99\ufe0f Host of the #LaidOffLifeOn Podcast \ud83c\udf10 KelseyWaldrop.com \u2014 Executive Edge Career Strategies and Coaching \ud83d\udcbc Connect on LinkedIn \ud83d\udcdd Subscribe to the Substack: Potential On Point Subscribe for more expert insights on:   Executive career strategy   Personal branding for leaders   LinkedIn thought leadership   Board readiness   Career reinvention and visibility   ","author_name":"Laid Off. Life On!","author_url":"http:\/\/laidofflifeon.libsyn.com\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35993400\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/186605885"}