{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson","description":"Most businesses never truly monetize \u2013 let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you\u2019re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don\u2019t want to miss. What You\u2019ll Learn in This Episode: How Jaclyn built and sold Create & Cultivate after five years of community-building Why the best businesses don\u2019t start with monetization\u2014they start with value The three key strategies she used to grow her email list How she secured high-value brand partnerships to fund and scale her events The strategic decisions that made her events go viral and attract top-tier speakers What business owners should focus on today to scale their brand faster Timestamps: [0:30] Jaclyn\u2019s entrepreneurial journey\u2014building and selling her first business [2:00] The early days of Create & Cultivate\u2014a side project that took off [3:19] Why providing value before monetizing was key to success [5:01] How she used events, content, and email marketing to build a loyal audience [6:49] Funding free events through brand partnerships\u2014how she made it work [9:10] The strategy behind viral events and how to create \u201cmust-attend\u201d experiences [12:16] How to secure better brand deals and sponsors for your business [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate [18:45] What goes into preparing a company for acquisition\u2014metrics that matter [21:32] The biggest mistakes entrepreneurs make when trying to scale [24:20] Why selling a business isn\u2019t always as glamorous as it seems Resources & Links: Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn] Check out Create & Cultivate: https:\/\/www.createcultivate.com\/  Join the FREE Profit Push Workshop on April 7th \u2013 Make a massive cash injection in your business to kick off Q2: https:\/\/go.virtualbusinessschool.com\/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https:\/\/thekellyroach.com\/kairosnewsletterorganic Follow Kelly on Instagram: https:\/\/www.instagram.com\/kellyroachofficial\/ Follow Kelly on Facebook: https:\/\/www.facebook.com\/kelly.roach.520\/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.   ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"