{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"310 Selling Flowers to Florists with Abundant Blooms Flower Farm","description":"When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything\u2014farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale\u2026 selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business\u2014and she\u2019s helping other flower farmers learn how to do the same. In today\u2019s episode, she shares how she built her florist-focused business model, what makes the wholesale florist buyer tick, how she finds and communicates with them, what software she uses to manage weekly orders, and more. She even reveals how she uses the same marketing framework I teach inside Farm Marketing School\u2014tailored specifically to florists. \ud83c\udfa7 Tune in to hear how Ruth Ann built her flower business from the ground up\u2014and how you can too. Meet Today's Podcast Guest: Ruth Ann Majauskas Ruth Ann Majauskas is the owner of Abundant Blooms Flower Farm in Dorr, Michigan. She started her farm in 2020 with her then three small children in tow. After dabbling in a few different sales models, she discovered her niche\u2014selling flowers to florists\u2014and now sells exclusively to them. In December 2024, Ruth Ann launched a YouTube channel and online course, Selling Flowers to Florists, to teach other flower farmers how to do what she does. She's a wife and homeschooling mama to five children. When she\u2019s not farming, she enjoys trips to Lake Michigan with her family and reading a few paragraphs from her book each night before bed. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Links Mentioned in This Episode: ==>Want to start selling flowers to florists but don\u2019t know where to begin? Download Ruth's FREE guide: Tips for Selling Flowers to Florists ==>Ruth uses RootedFarmers.com as her software platform. Check it out here. ==> Check out Ruth Ann\u2019s YouTube Channel where she teaches flower farmers how to build a wholesale florist business model:\ud83d\udc49 Abundant Blooms Flower Farm on YouTube ==>Follow me on Instagram: @mydigitalfarmer ==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe. \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"