{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#258 \u2013 It\u2019s About Relationships, Not Selling | Mike Estep","description":"\u201cWhy aren\u2019t my sales conversations leading to more deals?\u201d \ud83e\udd14 Sales Are Relationships, Not Transactions. Many people approach sales as a transaction\u2014but what if the real key to success is building relationships instead? Too often, sales professionals focus on pitching rather than truly listening to what their customers need.  The best salespeople don\u2019t just sell; they understand, connect, and serve. Mike Estep, Chief Client Officer at BlackPoint Cyber unpacks the power of relationship-driven sales.  Forget high-pressure tactics. Mike shares why listening more and selling less leads to stronger, more successful client relationships. \ud83d\udd39 Listen to what\u2019s actually being said, not just what you want to hear \ud83d\udd39 Have purposeful, value-driven conversations with customers \ud83d\udd39 Acknowledge past, current, and future clients in every interaction \ud83d\udd39 You don\u2019t need commonalities to build strong connections\u2014just trust and intention If you\u2019re in sales, business development, or leadership, this episode is a must-listen.  Learn how to turn conversations into long-term partnerships! \ud83d\udccc Listen on: Apple Podcasts | Spotify | YouTube | Manage 2 Win #SalesSuccess #RelationshipSelling #Cybersecurity #BusinessGrowth #ListenToSell #Manage2Win #BlackPointCyber ","author_name":"The Manage 2 Win Podcast","author_url":"https:\/\/www.manage2win.com\/podcast","html":"