{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Branding Fundamentals, Part 2 with Josh Dougherty","description":"Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold &amp;amp; memorable healthcare brands. They have specific expertise in healthcare technology, employee health &amp;amp; wellness programs, and hospitals &amp;amp; providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building &amp;nbsp;strategies to bring those brands to life in the market.  What you\u2019ll learn about in this episode:  The basics about brand drivers We\u2019ll do a deep dive into three specific brand drivers  Personality Benefit ladder Brand filter   For each of these brand drivers Josh explores  What the brand driver is Why the brand driver is important How it looks in a real-world example How to get started creating the brand drivers for your organization    &amp;nbsp;Additional resources:&amp;nbsp;  Josh Dougherty on LinkedIn Josh Dougherty\u2019s speaking site  Branding Fundamentals Part I (podcast episode)  Branding Fundamentals: Personality (blog post)  Branding Fundamentals: Benefit Ladder (blog post)  Branding Fundamentals: Brand Filter (blog post) Branding Fundamentals eBook A Brave New\u2019s Website  ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35950300\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35950300"}