{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bold, Scrappy, and On Point featuring Nicole Posten","description":"In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave\u2014baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm \u201cOn Point\u201d to embracing a brand voice that\u2019s quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth. &amp;nbsp; This is a masterclass in doing business your way\u2014and making no apologies for it. If you\u2019ve ever struggled to find your brand voice or felt the pressure to blend in, Nicole\u2019s story is your permission slip to stand out. ","author_name":"PSM: Professional Services Marketing","author_url":"http:\/\/psm.show\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35906240\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/186341850"}