{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"175 Three Ways To Create More Powerful Headlines With Storytelling","description":"You\u2019ve got a nice draft of the copy, all set to go\u2026but will your audience ever read that copy? The answer is: Not unless you\u2019re reeling them in with a strong headline! The truth is, most people don\u2019t get past the headline when they\u2019re reading a sales letter. And yet headlines can be incredibly hard to write\u2026unless, of course, you start with a good story. In this episode you\u2019ll get three tips for using stories to write headlines. It\u2019s one of my favorite topics because we tell business stories to help the copywriting\u2014not to entertain or amuse the audience. You will learn: The purpose of a headline in copywriting (and it\u2019s usually not to sell) Why an AI headline generator will often not be enough to get a great headline A good example of a client\u2019s hidden backstory The kind of story that\u2019s not helpful in writing headlines Why to write a headline for what the client consciously wants (not what you know is good for them) And more! RESOURCES Free ebook on finding the client\u2019s backstory: Click here, Course on writing headlines: Click here. ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"