{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"174 2 Straightforward Topics To 2X Your Selling Story","description":"Telling the right story, the right way, can lead to more clients and more sales.   You don\u2019t have to come up with a story that keeps you in suspense--a story that could be made into a movie or a slick Superbowl commercial. The selling story for a solopreneur calls for two key ingredients. You don't have to dig into your life story to come up with edge-of-the-seat excitement. In this episode, I'll share two ways you can tweak your story to turn listeners into buyers.   You will discover... ...the two tricks to get increasing sales from your story ...when a memorable story can work effectively to explain a concept (but not be a selling story) ...the trap to avoid when you share your client's problem with your audience ...the one element to include when you describe your solution  ...some good examples of solutions that could become great stories  If you enjoyed this episode, don't forget to leave a review, preferably with Apple or Spotify.  Would you like to be featured in a future podcast? If you're a profit-oriented solopreneur, send me an email with a burning question about marketing or storytelling...and you'll be featured. Related Episode: When nobody understands what you do, tell these 2 stories.      NOTES AND RESOURCES  Kendra Perry My book Grow your business one story at a time Cindy Bidar Christina Hills Article on pitching a story at networking events Strategic consult Video review ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"