{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#107: Traditional Branding is Dead, Here\u2019s What\u2019s Working in 2025","description":"Building a brand isn\u2019t just about selling a product\u2014it\u2019s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer\u2019s identity? That\u2019s exactly what we\u2019re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business. She\u2019s here to break down the game-changing concept of Identity Marketing\u2014a strategy that allows brands to connect deeply with their customers by aligning with who they are and what they stand for. We\u2019re diving into how brands like Harley-Davidson, Taylor Swift, and Nike have mastered identity-driven marketing\u2014and how you can apply the same principles, whether you\u2019re a solo entrepreneur or scaling a product-based business. If you\u2019ve ever wondered how to build a brand people obsess over, grab a notebook and get cozy  because this episode is packed with valuable strategies and insights.  What You\u2019ll Learn: The real difference between branding and identity marketing (and why it matters) Why your customers are rebranding themselves in 2025\u2014and how to stay relevant The 4-step Identity Code Framework that makes brands unforgettable How to create an identity-driven brand (even if you\u2019re not a celebrity) The role of psychology, community, and self-definition in brand loyalty Why traditional marketing tactics aren\u2019t working anymore\u2014and what to do instead   \u2728Connect with Veronica https:\/\/veronicaromney.com\/ https:\/\/instagram.com\/vromney Get your copy of Identity Marketing at identitymarketingbook.com.     \u2728 CONNECT WITH MAUREEN \ud83d\udda5  Website: Startward Consulting \ud83d\udcf7  Instagram: Follow Me On Instagram \ud83d\udcf7 Youtube: Subscribe To My Youtube Channel   \u2728 FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging   \u2728 GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Schedule your strategy call. ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"