{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing in the Wellness Industry","description":" If you\u2019re trying to grow your audience, connect with potential clients, and actually make money from your expertise, podcasting might be your best-kept secret. Victoria LaFont\u2014Founder of The LaFont Agency and one of our Health Business Growth Collective mentors\u2014knows exactly how to turn listeners into loyal clients. We\u2019re talking about creating content that feels natural, using AI and SEO to get noticed, and keeping it simple so you actually stick with it. Whether you\u2019ve got a podcast already or you\u2019re just thinking about starting one, you\u2019ll walk away with ideas you can use right away. Let\u2019s be real\u2014most podcasts don\u2019t make it past the first few episodes. Victoria breaks down why that happens and how to stay consistent without burning out. We also chat about how personal stories help people connect with you (because no one wants to listen to something that feels stiff and scripted). She shares tech tips that make podcasting easier, so you can focus on what really matters\u2014building relationships and growing your business. Oh, and if you\u2019re looking for more ways to grow your income without working more hours, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income at https:\/\/bit.ly\/42YnYki. And if you\u2019re serious about taking your business to the next level, you won\u2019t want to miss the Health Biz Growth Conference\u2014it\u2019s packed with strategies to help you attract the right clients and turn them into raving fans. Hope to see you there!   Timestamps [00:00:00] Introduction. [00:02:43] Health business growth collective. [00:03:31] Podcasting beyond your expertise. [00:08:21] Personal stories in marketing. [00:09:38] Infusing story and vulnerability. [00:14:57] Authenticity in podcasting. [00:17:47] Perfection vs. progress in podcasts. [00:21:19] Utilizing AI for podcasting. [00:23:54] Podcasting as a marketing tool. [00:27:44] Podcasting and audience engagement.   Memorable Quotes "You're not going to know until you put it out there and you get response from the people who really want to hear what you have to say. So just get it out there." [00:19:59] \u2013 Victoria LaFont "The beauty of that stat is that so many people start a podcast and the majority, they never keep going. Mainly what you have to do is just keep showing up." [00:25:08] \u2013 Victoria LaFont   Connect with Victoria LaFont Website: https:\/\/thelafontagency.com\/ Instagram: https:\/\/www.instagram.com\/thelafontagency Facebook: https:\/\/www.facebook.com\/victolafont\/   Links Mentioned In This Episode Health Biz Hub - https:\/\/healthbizhub.com\/ Hit the link for more information on The Mindshare Collaborative - https:\/\/mindsharecollaborative.com\/about\/ Secure your spot for the Health Business Growth Conference \u2013 https:\/\/pages.healthbusinessgrowthcollective.com\/hbgc-sp Get your tickets for The Mindshare Collaborative Summit - https:\/\/mindsharecollaborative.com\/summit\/ Get your playbook below click here\ud83d\udc47 THE HEALTH PROFESSIONAL\u2019S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https:\/\/go.mindsharecollaborative.com\/multiple-streams-of-income-ebook-1   Produced by Evolved Podcasting: https:\/\/www.evolvedpodcasting.com ","author_name":"The Health Business Growth Show","author_url":"https:\/\/sites.libsyn.com\/468105","html":"