{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Player Relationships in the Digital Age","description":"In this interview,&amp;nbsp;Jim Sulima, Director of Player Development at&amp;nbsp;Rocky Gap Casino Resort, discusses with&amp;nbsp;URComped&amp;nbsp;CEO,&amp;nbsp;Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We\u2019ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing player loyalty in an increasingly competitive market. Message Jim Sulima on LinkedIn to access the free course: https:\/\/www.linkedin.com\/in\/jimsulima\/ Topics Discussed: \u2013 Communication with VIP players \u2013 Pitch and strategy with new guests \u2013 Determining a follow up cadence \u2013 What topics should hosts avoid with players \u2013 How to handle players comparing offers \u2013 Gaming transparency with offers and play level \u2013 Keeping conversations effective with goals  Learn more:  https:\/\/trio360.vip\/building-player-relationships-in-the-digital-age-jim-sulima-interview-video\/  Join iGaming Sports Betting VIP group: https:\/\/www.skool.com\/igamingsports-betting-vip-2296   ","author_name":"The Casino Business Podcast","author_url":"https:\/\/trio360.vip\/casino-marketing-university\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35748280\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35748280"}