{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The REAL Impact of Social Media in Commercial Construction","description":"Does social media really work in commercial construction?  Many construction companies still believe marketing is only about getting new projects\u2014but the reality is, digital strategy plays a much bigger role. From attracting skilled workers to strengthening industry influence, construction companies that ignore social media risk falling behind. In this episode of Blueprints & Banter, Steve Cona (President & CEO, ABC Florida Gulf Coast) sits down with Oliver Corizzi (Principal, Avenue Media) to break down the real impact of marketing in construction. They tackle one of the biggest misconceptions: Why digital presence isn\u2019t just about lead generation\u2014but about positioning, credibility, and workforce development. Key episode takeaways: - Recruitment is marketing. The companies that showcase their projects and culture attract the best talent. - Networking extends beyond events. A strong digital presence increases visibility and industry credibility. - Strategy beats volume. Posting without a plan doesn\u2019t work\u2014structured storytelling does. - ABC Florida Gulf Coast is evolving. 2025 will highlight advocacy wins, workforce training, and member success stories in a way that drives real impact. Looking ahead, the upcoming Excellence in Construction Awards will offer a prime opportunity to showcase top-tier projects and member achievements! Learn how digital storytelling can turn award-winning work into a powerful marketing asset. \ud83d\udccd Learn more about ABC Florida Gulf Coast: www.abcflgulf.org \ud83c\udfa7 If you\u2019re in construction and still think social media is just an afterthought\u2014this episode will change your mind. Tune in now! ","author_name":"Blueprints & Banter","author_url":"https:\/\/sites.libsyn.com\/509958","html":"