{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating a Better-for-You Cocktail Brand with Jack Espy","description":"Jack Espy didn\u2019t plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business. \ud83c\udfaf What you\u2019ll learn:  How consumer trends shape product innovation. Why transparency and ingredient quality build trust. The role of social connection in branding.  Join us as we dive into the Spirited Hive journey and what\u2019s next for this exciting brand! ","author_name":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More.","author_url":"https:\/\/www.salespop.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35647400\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35647400"}