{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Be A Fractional CMO | GIRTHYpod ep. 481 | Law Smith @LawSmithWorks & Eric Readinger","description":"Nothin\u2019 says lovin\u2019 like something from the oven... GIRTHY hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description we totally wrote:   Let\u2019s Talk Fractional CMOs: What They Are and Why They\u2019re Awesome \ud83d\ude80 Fractional CMO? What\u2019s That? Think of a fractional Chief Marketing Officer (CMO) as your business\u2019s secret weapon. You get all the strategy, execution, and performance tracking of a full-time CMO\u2014without the full-time price tag. It\u2019s like renting a marketing genius instead of buying one. Law Smith breaks it all down on Dean Waye\u2019s podcast, where he spills the tea on what a fractional CMO actually does and why businesses need one. Spoiler alert: It\u2019s about more than just fancy PowerPoints.   \ud83d\ude02 Podcast Adventures: Kidney Stones & Resting B*tch Face Law wasn\u2019t exactly jazzed about doing a pre-interview for the podcast (who loves more meetings, right?), but he caved. And hey, it turned out great. He even poked fun at his "resting b*tch face" on camera and shared hydration tips to avoid kidney stones. (Marketing AND health advice? Multitasking king.     \ud83d\udd25 Day One as a Fractional CMO: Dream vs. Nightmare Scenarios Dean Waye asked Law the big question: What\u2019s your dream and nightmare first day as a fractional CMO? Dream: An honest convo with clients who actually know what they want. A clear vision? Yes, please. Nightmare: Clients who play hide-and-seek with crucial info or have no idea what they\u2019re doing but expect miracles. (Pro tip: Don\u2019t be that client.) Oh, and fun fact\u2014Law\u2019s also a stand-up comedian. Turns out, making people laugh and fixing their marketing problems go hand-in-hand. Who knew?     \ud83c\udfa4 Speaking to a Room Full of Fractional CMOs Imagine Law on stage at a corporate event, dropping wisdom bombs to a crowd of new fractional CMOs: \ud83d\udc4e Red flag: Clients who won\u2019t listen or are allergic to new ideas. \ud83d\udc4d Green flag: Clients who ask smart questions and actually care about results. And here\u2019s some free advice for entrepreneurs: FOLLOW YOUR OWN ADVICE. Seriously, don\u2019t overcomplicate things or stand in your own way. (We\u2019re looking at you, perfectionists.)     \ud83d\udca1 Marketing Myths, AI, and Business Basics At a recent conference, Law got real about what\u2019s overrated and underrated in marketing. \u274c Overrated: Random tactics with no strategy. \u2705 Underrated: Writing a simple business plan. Yep, even a napkin sketch works. He also tackled the AI elephant in the room. Law compared it to a TI-83 calculator: super useful, but only if you know how to use it. And let\u2019s not forget the time an AI robot lost its digital cool at a public event. (Yikes.)     \ud83d\ude97 The Cybertruck Debate When asked about Tesla\u2019s Cybertruck, Law didn\u2019t hold back. Apparently, women either love or hate it. No in-between. And it\u2019s not just a car\u2014it\u2019s a political statement, a personality test, and a giant meme all rolled into one.     \ud83d\udcde Want to Work With Law? Here\u2019s How to Find Him Law\u2019s niche? Law firms and VC firms. (Get it? Law + Law Firms. Destiny much?) Shoot him an email if you\u2019re ready to get serious about marketing. And hey, if he\u2019s not the right fit, he\u2019ll point you to someone who is. Because that\u2019s just how he rolls.     \ud83d\udcac Final Thoughts Law wrapped it all up with some laughs, real talk, and a big thanks to Dean Waye and Heidi Treadwell for hosting the chat. If you\u2019re not following Law yet, what are you even doing? #ComedyPodcast #BusinessTips #AIHacks #Entrepreneurship #PopCulture #TechTrends   Episode sponsored...   \ud83d\udca6 by ZUPYAK - The first search optimized AI writer. https:\/\/www.Zupyak.com \u2192 promo code \u2192 SWEAT   \ud83d\udca6  Flodesk email marketing - you get 50% off by hitting this link https:\/\/flodesk.com\/c\/AL83FF   \ud83d\udca6  Incogni remove you personal data from public websites 50% off https:\/\/get.incogni.io\/SH3ve   \ud83d\udca6  by SQUARESPACE website builder \u2192 https:\/\/squarespacecircleus.pxf.io\/sweatequity   \ud83d\udca6  by CALL RAIL call tracking \u2192 https:\/\/bit.ly\/sweatequitycallrail   \ud83d\udca6  by LINKEDIN PREMIUM - 2 months free! \u2192 https:\/\/bit.ly\/sweatequity-linkedin-premium   \ud83d\udca6  by OTTER.ai \u2192 https:\/\/otter.ai\/referrals\/AVPIT85N   Hosts\u2019 Eric Readinger & Law Smith \ud83d\udd17s   - https:\/\/www.LawSmithWorks.com   - https:\/\/www.Tocoba.ga   Law Smith @LawSmithWorks & Eric Readinger, GIRTHY Podcast\u00ae, ChatGPT, Comedy Podcast, Business Podcast, Raw Dog Talk, Stand-up Comedy Podcast, Entrepreneur Podcast, Hustle and Grow Podcast, Pragmatic Business Talk, Tocobaga Marketing, Tocobaga Agency, Tocobaga B2B, Comedy Business Podcast, Marketing Strategy, AI Writer, Search Optimized AI, SEO Content Creation, Zupyak AI Writer, LinkedIn Premium, Email Marketing Tools, Data Removal Services, Squarespace Website Builder, CallRail Tracking, Flowdesk Email Marketing, Stand-up Comedy Banter, Comedy Podcast Clips, Funny Podcast Moments, Unfiltered Comedy Podcast, Roasting Bad Clients, Dark Humor Podcast, Bonnie Blue Record Attempt, World Record Adult Industry, OnlyFans Controversy, Adult Industry Math Breakdown, Viral Podcast Clips, Digital Marketing Consulting, Business Strategy Talk, Startup Marketing Plan, B2B Sales Strategy, Grant Writing for Startups, Government Grants for Businesses, Pull-Out King, Podcast Soundboard, AI Content Remix, 4D Cube Explained, Quantum Tesseract, Music, Google, SEO, Spotify, Apple Music, Antitrust, Revenue, Subscription, Hardware, Software, Container House, Land Investment, Cybertruck, Hair Surgery, Stem Cells, Impressions, Fun Facts, Honey, Business, Tim Dillon, Growth, Comedy Podcast Production, AI Tools, Audience Relationships, Work-Life Balance, Entrepreneurship, Business Comedy, Inspiration, Motivation, Producing, Editing, Holidays, Dad Life, Gift Ideas, Kids, Receipt Culture, Creamsicle, Buccaneers, Long-Sleeve Shirts, Fashion, 40-Year-Old Humor, New Jersey, UFOs, Drones, Military, Cube Technology, Projections, Invasion, Werner von Braun, China, Fireworks, Drone Regulations, Orchestration, Vegas, Fountain Shows, New Year's Resolutions, SMART Goals, Specific, Measurable, Achievable, Relevant, Time-Bound, Economics Anti-Culture, Generational Shifts, Hope, Dreams, Sensitivity, Mornings, Podcast Intro, Podcast Exit, Sunshine Club, Patreon, No Limit Soldiers, Design, Graphics, Artwork, Branding, Podcasting, Analytics, Growth, Funny Moments, Gay Aliens, High School Roasting, Nostalgia, Open Source, Editing, Photoshop, AI Art, Creativity, Social Media Trends, Cultural Shifts, Positivity, Challenges, Hustle, Lifestyle, Goals, Ambition, Time Management, Legacy, Community, Family, Relationships, Humor, Content Creation, Marketing, Strategy, Inspiration, Storytelling, Personal Growth, Innovation, Leadership, Collaboration, Balance, Priorities, Success, Resilience, Empowerment. ","author_name":"ROI Podcast\u2122 \u2014 the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger","author_url":"https:\/\/www.roishow.com","html":"