{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2","description":"We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer (01:05:30) Contact Details, Esources and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com\/582 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! \ud83d\udc4c\ud83d\udc4c Intro and outro music The New Investors http:\/\/newinvestors.dk\/ Contact: glenn@velournet.dk GUEST CONTACT: Liz Mercer, Partner, WISE https:\/\/www.wineindustrysaleseducation.com Date recorded: 4 Mar 2025 Listen and subscribe - https:\/\/www.interpretingwine.com\/582 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https:\/\/www.interpretingwine.com\/instagram\/ Facebook - https:\/\/www.interpretingwine.com\/facebook Youtube - https:\/\/www.interpretingwine.com\/youtube Twitter X - https:\/\/www.interpretingwine.com\/twitter Linkedin - https:\/\/www.interpretingwine.com\/linkedin ","author_name":"Interpreting Wine Podcast","author_url":"http:\/\/interpretingwine.libsyn.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35610415\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185552890"}