{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Positive vs Negative hooks: the difference","description":"There's a difference between a positive hook and a negative hook. In this episode, we dive into: &amp;nbsp; \u2705 Why negative hooks isn't about being &quot;negative&quot; and how it can sometimes often outperform positive ones \u2705 The difference between positive and negative hooks \u2705 The secret behind hooks that stop the scroll and boost engagement &amp;nbsp; &amp;nbsp; *FREEBIE* &amp;nbsp; Want to get 5 e-lessons to uplevel your copy game? Grab it here:&amp;nbsp;https:\/\/wordfettigroup.com\/freebie &amp;nbsp; Make sure you follow me on @anitasiek and the team at @wordfetti ","author_name":"Brandfetti","author_url":"https:\/\/www.wordfettigroup.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35557895\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185387365"}